Fashion Styles


Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture is changing. Luxury is a necessity that begins where necessity ends. The manner which people dress reflects economic, political, social standing and self worth. It seems that women and men unconsciously desire to display themselves. Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones.
Fashion is necessary all time, but styles change with the time. If you will talk about simple dressing then in 50s century women sew child, gents and ladies dresses at home. Mothers especially were given their daughters the training of sewing at home, therefore their daughters were trained for marriage. Before women felt proud at their training of sewing, embroidery and many more things but in this age, women feel insult at that type of things. Now they are brand conscious. This trend is increasing among job holder ladies. They feel proud when they are talking to their colleagues and say her, my dress is from branded boutiques and my shoes are branded and expensive.
Brand is necessary for our lives or it is the source of inferiority for others which we try to give others. This is only showing off their using stuff. These women are belonging to that society which is elite class. In middle and lower class, human is busy to fulfill theirs necessities, they cannot afford branded products. They have only four or five dresses and one or two pair of shoes, where how they can purchase branded products of 10,000. In this era, they purchase simple dress so that their body can cover from it. This type of showing is increasing complex among these people.
You can purchase branded products in low price from many branded shops but now people are fewer brands conscious but they are in the complex of superiority. They purchase those products which are expensive. Which can superior them from others. We don’t want to criticize them; our purpose is that they should spend their little amount at that people who cannot afford to eat food even two times in a day. This kind of sympathy can create brotherhood among us.
People are not only clothing, handbags, shoes and makeup brand conscious, in fact they are conscious about their household products. They buy those products for their home which is expensive and branded. This has become the fashion that people buy branded products only to tell others. The rise of brand and global status is impact the lives of people. Procter & Gamble, Kraft, Heinz, Coca-Cola, Kodak, and Sears were a few of the initial brands that became common household names by the mid-20th century. Many changes took place in branding, some of the important evolutionary changes were into the front position of modern advertising strategy is branding became a tool used to distinguish nearly homogenous goods. It is not bad that you are brand conscious but it is bad that you are creating complex in others by their branded products.

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