Category Archives: Fashion Books

06Feb/15

FASHION COMMUNICATION

FASHION COMMUNICATION
Fashion Communication is one of the latest and imminent fields in the fashion industry. Today, the fastest rising field is fashion and many Pakistani brands are challenging with international brands. This has opened up wonderful opportunities for a designer of fashion communication, who will work on design strategies, brands, portfolios etc. They will also work on areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations, and creative writing. Students with a degree in fashion communication, will have high level of skill and sphere knowledge, and will emerge as professionals who offer extremely effective communication solutions for the fashion and lifestyle industry.

What is the scope?
The prospectus includes areas such as graphic design, visual merchandising / retail experience design, exhibition and display design, event management, photography, styling, advertising, public relations and creative writing specific to fashion and lifestyle industry. A good course in communication will division you with an understanding of web and multimedia design, computer graphics, figure, product design, exhibition design, visualizing and art direction, typography and photography. The programmed in fashion communication is a unique opportunity for everyone wishing to hunt a career in fashion business, retail merchandising, communication fields of journalism, newspaper, television, news writing and promotion or special events.
The course includes basics of design, technical drawing, fashion studies, principles of marketing, fashion styling, fashion journalism and portfolio development. Hence, the fashion communication programmed allows students to master the skills necessary for professional success. Students learn to relate critical decision making tools and practical experience into solving problems in various applications linked with fashion business.
This course enables creative individuals to grow in the media and cultural industries that deal with the promotion and communication of fashion.
Communicating Through Clothing:
Clothes are a language, a nonverbal method of communication that throughout its policy expresses a lot about the wearer to the watcher. Previous to people talking to one another, their clothes makes a announcement that states their gender, age, rank, profession, source and character, in addition to what they are or what they desire to be at a specific direct.
As a communication clothes can vary from natural to alternative fashions. Clothing can know its wearer with a societal group or part that the individual needs to reproduce. Nonverbal communication, the jeans may point out that they are all essentials of the similar group; regardless of how unrelated they might be communally. Young girls take the group acknowledgment a move further by sharing clothing. In this manner they share their friendship.
For about hundreds of years individuals have put some consequence in the form of clothes they wore. Previously people started desiring to be obvious from the “crowd” and be dissimilar from other people by means of unreliable their clothes. These days, fashion is occasionally described as a “regularly changing style, favored for lively rather than practical, rational, or intellectual causes”. However, it is essential to say that at this moment fashion has a deeper affect on the life of individuals. Clothes have turn out to be an essential part of self-realization of everyone.

19Dec/14
vogue-collage

FASHION MAGAZINES

FASHION MAGAZINES

vogue-collage
The popularity of fashion magazines over the past few years has risen to new heights. It is highly important to understand the role these magazines play in different societies and cultures. The researchers of marketing, consumer behavior, trend analysis and trend forecasting consider culture or the differences and similarities in them to be a “clear given”. Culture is most often seen as something that stands in the way of complete globalization.
Over the past few years the Asian countries have changed their public policies surrounding media its ownership and stuffing. Taking advantage of this opportunity many international magazines like Elle, Vogue and Cosmopolitan have launched their local versions in these countries. These local versions have continuously faced difficulties and criticism from society be it racism, discrimination or nudity, although their international versions have been highly appreciated, thus indicating that cultural differences need to be explored for the successful launch of any brand.
GLOBAL MEDIA:
Over the past few decades there has been a rapid growth of the global media in the area of woman’s fashion magazines. Local editions of Elle, Harpers Bazzar and Vogue are now being published in Asia. It holds that increase trade and improved communication are bringing about a mix of cultures and global unity. The internationalization of a magazine is not a new phenomenon although until quite recently the most popular woman’s magazines have been published locally. Harpers Bazaar, a U.S magazine launched itself in U.K. in 1929, Elle a European magazine began publishing its first edition in Japan in 1960’s while Vogue a U.S magazine entered the Indian market in the 21st century. However, the establishment of an included global media market only began in earnest in the late 1980’s and did not reach its full potential until the 1990’s.
Like all the other global media, magazines use many different strategies to cross limitations. But the main reasons for doing so are diffusion of home markets and to generate revenue by providing international consumer brands with advertising vehicles that reach into the expanding foreign markets. Markets with rising economic rates like Asia and Middle East have now become a target for westerns producers of beauty and fashion magazines.
Fashion Magazine Effects on Teen Agers:

A nation of young girls and boys can be taught that they may never look good enough, and surely not as beautiful as the large quantity of models that wrap themselves across the magazine advertisements. Appearance counts for a lot in society, perhaps mostly in the teenage crowd. Wearing clothes that are out of style or a hairstyle from last year will quickly lower one’s social standing. In contrast, a fashion statement in society allows for much more self expression; it is seen as desirable.
Some girls and boys see themselves as average looking, some think they fit the standards, of which they’d like to be, and some see themselves far from satisfactory, but you’d be hard pressed to find a girl and boy who think their looks are perfect. This is where magazines step in fashion. Getting judged crowd makes a rude comment about your shirt; chances are you’re going to believe what they said. Appearance counts for a lot in society, perhaps mostly in the teenage crowd. Teenage girls and boys create expectations for themselves by looking at magazine models .

19Dec/14
Photo-1-

FASHION GPS

FASHION GPS
Photo-1-
Fashion GPS is a B2B software company that provides solutions for the worldwide fashion industry. The Fashion GPS set of products help fashion brands and personal resources agencies to pathway and manage their samples, plan and effective events, host and manage media, and enables communication with key contacts.
The key Fashion GPS products are:
• GPS Samples (Internal and external sample inventory tracking and management)
• GPS Contacts (CRM tool)
• GPS Styles (Media hosting and distribution channel)
• Events GPS (Event management, RSVPs, check-in, interactive seating charts, RFID security)
In 2011, Fashion GPS also launched public facing, call only web and iPhone app called GPS Radar, whose selective society consists of some of the world’s editors, buyers and influencers. This community uses the app to manage their event invitations.
NaviSite provides highly protected, flexible collocation facilities, the collocation services will allow Fashion GPS to move valuable client data to a secure hosting facility, offering Fashion GPS the ability to deliver a higher level of combination and faster reaction times for their customers. Since implementation, Fashion GPS clients have already reported on enhanced performance with their largest client, an international e-tailor, seeing up to 50 per cent improvement in processing speeds with data upload speeds increasing by over 80 per cent. Fashion GPS works with the most high-status fashion and luxury brands worldwide, providing an enterprise level Software-as-a-Service.
Their solution facilitates internal and external communication through global sample and event management applications which bring companies and products closer to their marketplace. It’s goal to be the fashion industry’s most vital and trusted platform and needed an equally trusted partner to help to get there. “During the fashion show season, it’s critical that your services are running at best speeds for your clients who need contact to your system around the clock. Additional to 24 hour service 365 days a year.
Fashion GPS also required a datacenter provider that could be trusted to manage applications and the privacy of client data within its infrastructure. “Within the world of fashion, example samples created by high-end designers are regularly spread between Editors and fashion shoots. These prototypes are select to these designers so when picking your provider, you needed to make sure that they understood the security concerns of your clients as well as the nature of their business.

The fashion sector is becoming increasingly dependent on technology for business processes and has much to gain from a healthy, high quality, and secure data centre provider. NaviSite has a strong technical team working in partnership with Fashion GPS to deliver the high levels of service which many luxury brands expect. You believe that your support, together with the quality, reliability and security of your systems, makes NaviSite an ideal partner for fashion and retail clients who either prefer to manage their own hardware or seek to take advantage of the cloud.” The fashion GPS solves many entrepreneur problems. Many solutions are found in it. you can extend your business. This software is easy to access.

19Dec/14
Clothes-Catalogues

FASHION CATALOGUES

FASHION CATALOGUES

Clothes-Catalogues
Catalogues have extremely targeted distribution that allows the artful style and limited preserve of products to echo with consumers.
300-year-old fashion:

Most will be familiar with the advances in technology, industry and trade made during the Georgian period but few realize that the era ushered in a revolution of a different kind – in fashion, media and shopping.
Among the men responsible was Thomas Chippendale, a furniture maker whose work, detailed in his revolutionary 1774 volume, The Gentleman and Cabinet Maker’s Directory, went on to become a good example for good taste.
His catalogue, which is filled with examples of his work, was the first of its type and forms part of a new exhibition at The British Library entitled: Georgians Revealed: Life, Style and the Making of Modern Britain.

How catalogs became “style guides”:-

Catalogs may no longer be a shopping target. Brands now see catalogs as attraction, not as shopping tools themselves. That’s why the ones you see in your mailbox have gotten skimpier. Shoppers typically spend 15 to 20 minutes with catalogs.

Fashion retailing catalogs turn a page:-

Retailers say print catalogs sell products, and they send them out in the billions. But digital freedom is growing with the iPad and mobile apps.

It’s catalog season, the time of year when our mailboxes droop with accumulated paper and retailers nationwide cross their fingers. But even though print continues to control the world of production, the digital revolution promises to transform the shopping experience.
Customers are on social media, using mobile phones, shopping online, but they’re still encouraged by the print catalog. Mainly with fashion, the catalog still provides an opportunity to express your brand. The merchants and their creative teams work tremendously hard on the photography for the garment to look as it would in the store.

People would rather get catalogs on demand, but they don’t want them on a computer. The app is now accumulating 50,000 new users each month. Digital catalogs have existed for years online, but they’re rarely used by consumers because page flipping on a screen using a mouse is so unnatural.

Print catalogs still hold power to fascinate consumers:-
As brands and retailers continue to incline toward digital-only initiatives to divide merchandise with consumers, the role of direct mail catalogs has changed but is not decreasing.
The traditional print catalog has evolved to extend to digital replicas and promote in-store experiences alongside the regular price of prolific designer collections. Although rooted in the past, catalogs still have the ability to take the attention of consumers on a personal and sustained level that digital still has not attained. For consumers that live in rural or remote areas, a catalog still holds value.
One change that you have seen with changeable degrees of success is the analog, a magazine that also serves as a means to highlight fashion that can be ordered online or over the phone. The key to its success has been creating a quality of viewpoint at ease that engages the readers first and prioritizes that over the sale of merchandise or advertising space.
Mailed catalogs are meant to suggest the attraction of a brand through high-quality paper and limited content.
Catalogs can also attract the interest of consumers who want to window shopping by promoting exclusive in-store experiences.